Intent data is everywhere. Platforms promise a peek into the "dark funnel," but most go-to-market (GTM) teams are still struggling to turn signals into sales. It's becoming clear that just because you know someone's browsing behavior doesn't mean you should enlist your messaging (or your tech stack) to act on it. That's exactly what Harnessing Intent Data: Strategies for Seamless Integration tackles head on-how B2B teams can stop drowning in intent data and instead use it to understand anonymous buying behavior, prioritize smarter, and predict pipeline. Let's get into what stood out in this Demand XChange session.