Fitness pros Les Mills shape up their marketing game with Bynder
Fitness pros Les Mills shape up their marketing game with Bynder

Les Mills works with hundreds of thousands of instructors, club partners, and customers-spread across 24 regions and 12 languages. With their global reach, they needed a better way to empower their extensive user base to self-serve the right assets for presentations, promotions, websites, and even day-to-day work- without putting extra strain on their central marketing team.
With Bynder's highly customizable DAM platform, Les Mills reduced time-to-market from months to just days. They now roll out major releases every quarter and share them automatically with their vast
partner and customer network.