As time passes, there seems to be more and more tech tools at our disposal. These advancements offer businesses a solid opportunity to reflect on what is and isn't working optimally in their day to day operations. It also helps pin point what exactly needs improvement and how tech can help companies work smarter, not harder. Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace.

AI and machine learning have given wings to digital sales and marketing techniques. Not only does this make them more effective, it also boosts the chance of sales conversion. Courtesy of AI's ability to identify trends by synthesizing large volumes of data, the tech is naturally positioned to support all sales and marketing needs of both small and larger businesses.

Research already shows that over 40% of sales and marketing teams wholly recognize the importance of AI. And in particular, a subset of AI known as machine learning to guarantee they are able to hit their targets.

For any company, innovation is key. With more and more companies targeting leads, businesses have to adopt new techniques to remain competitive in a changing market dynamic. AI and machine learning are among the top reasons behind making sales and marketing (SaM) versatile and competitive. When used correctly, it can help boost productivity, automation, and overall efficiency.

Below are all the different ways how machine learning can help revamp your sales and marketing processes. And oh, it wouldn't hurt to checkout our article on how to get your organization AI ready first.