Posted Nov 27, 2020
•
3 min read
CMOs and CIOs: Stronger Together in the Digital Age
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Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can't hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution?
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