6 min read
Sales Buying Roles: Gatekeepers
Understanding the sales buying roles is crucial for salespeople to effectively navigate the sales process and close deals. One key role in the sales process is the gatekeeper, who acts as an initial intermediary between a salesperson and the decision-maker or a key influencer within an organization. Gatekeepers are responsible for screening who gets to... Continue reading Sales Buying Roles: Gatekeepers
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