In a world of crowded inboxes and never-ending battles for audience attention, email marketers need to find new ways to engage with their audiences effectively.

Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!

He's focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.

In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.