Sales development representatives (SDRs) have a tough job. They spend most of their day competing for leads, trying to stand out while hoping not to annoy the prospect. The best of them might land 12 qualified sales calls for their AEs a month.

SDRs are both the entry-level into the sales department and the core foundation. No inbound/outbound/prospecting, no new revenue. But not everyone is cut out for the work. Median annual turnover was 50% in 2022 according to SDR consulting firm, The Bridge Group. The SDRs who can crush quota quarter after quarter are cut from a different cloth.

Desanka Murdzeva has been a Senior SDR at Warmly since November 2023, after stints at MailShake, Next Sales, Acqualify and AnyConnect. Among her impressive social media following-including 8,428 LinkedIn followers-she is known as the Outbound Architect for her unbelievable omnichannel pipeline building. She was recently recognized as one of 60 SDR Leaders and SDRs to Learn From in 2023 by Demandbase. Here's how she embodies the eight qualities of a next-generation top SDR.