Google Analytics Benchmarking Reports vs Industry Analysis on Similarweb Platform
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Google Analytics Benchmarking Reports vs Industry Analysis on Similarweb Platform
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As a Google Analytics fan, I was super excited to hear about one of their most recent releases – Benchmarking reports. This new feature holds tremendous opportunities in terms of understanding your market and where you stand within it. What makes this feature even more intriguing to me is its similarity to the 'Industry Analysis' feature in Similarweb PRO. In order to understand the full potential of this new benchmarking tool, and the differences between this tool and our own Industry Analysis, I'll go over the two and compare their features and the potential insights they can provide.

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