![How CMOs have had to change to a virtual-first market w/ Jennifer Griffin Smith [Podcast]](https://main-app-production-public.s3.amazonaws.com/d0d7x2wjuohwxan8moni15oleiue)
Associated with
Randy Frisch
Jennifer Griffin Smith
1 min read
How CMOs have had to change to a virtual-first market w/ Jennifer Griffin Smith [Podcast]
Jennifer Griffin Smith, CMO of Brightcove is in her sixth CMO role so far, so she has plenty of words of wisdom to share about what it takes to be a great marketing leader. She also shares her perspective on the realities of virtual engagement today, including advice for adapting to this digital-first landscape and ever-shrinking attention spans.
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