Lead Scoring
8 min read
Lead Scoring
Lev Claimed Lev

Lead scoring in Interaction Studio (IS) is accomplished using the Engagement Score feature that is part of the standard IS toolset. While the Engagement Score was not seemingly designed to generate a lead score, it is fairly proficient at it and works very well.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up for free