As a wholesaler, distributor or manufacturer, you want customers to order from you. Not only that, but you also want them to continue ordering from you. But how can you make sure that buyers choose your company during the B2B buying process? Is this even something you can influence?

Fortunately, you can. We'll explain how in this blog post, using statistics and insights from our B2B Buying Process 2019 Report. For this report, we commissioned Sapio Research, an independent research agency, to investigate the expectations of B2B buyers during each phase of the B2B buying process. The study involved 560 professional buyers who purchase from wholesalers, distributors, and suppliers.