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Julie Haddix
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Event ROI: Understanding the Basics and the Details | Cvent Blog
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As you think about how to demonstrate your event ROI, it's necessary to understand the full range of costs and benefits. Most planners just look at the basics - direct costs and direct revenue, which are straightforward and well understood. But to get a complete picture of ROI, it's important to go beyond these basics and understand all ROI components - what we call the eight essential drivers of event ROI.
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