As you think about how to demonstrate your event ROI, it's necessary to understand the full range of costs and benefits. Most planners just look at the basics - direct costs and direct revenue, which are straightforward and well understood. But to get a complete picture of ROI, it's important to go beyond these basics and understand all ROI components - what we call the eight essential drivers of event ROI.
Cvent Blog helps you learn about Event ROI and Understanding the Basics and the Details