Full Circle University SEO Series: Defining Marketing Attribution
Posted May 21, 2020 4 min read
Full Circle University SEO Series: Defining Marketing Attribution

Being able to attribute leads, conversions and sales to B2B marketing activities is incredibly important in any economic climate. It's the difference between being able to tell the board how many clicks and impressions marketing delivered vs. how many sales leads marketing generated. It's the difference between reporting on marketing's activities vs. reporting on the department's role in revenue creation.

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