Yeezy Gap merchandising: Insensitive or innovative? | BANKNOTES
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40 min read
Yeezy Gap merchandising: Insensitive or innovative? | BANKNOTES

Instead of displaying the latest Yeezy x Gap collection on traditional hangers and display plinths, the clothes appeared in giant black bags placed around the store floor. There was a firestorm of comments on social media after a tweet showing the offbeat visual merchandising for the Yeezy x Gap collection went viral.

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