Associated with
Evan Patterson
Posted Nov 8, 2022
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7 min read
How to Use Influencer Marketing in Your Personal Branding Efforts With Evan Patterson
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Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important for personal branding, just as social selling is becoming increasingly important for personal brand promotion.
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