Episode 7 Michelle Huff, CMO, UserTesting
Associated with
Michelle Huff Michelle Huff
Staci Satterwhite Staci Satterwhite
Dillon Nugent Dillon Nugent
36 min read
Episode 7 Michelle Huff, CMO, UserTesting

As Peter Drucker said, "The purpose of the business is to create and keep a customer." Michelle Huff unpacks the importance of really understanding your customers-not just the end users who might use your applications, but also the buyers and their process.