Creating content that creates conversations is critical in order for businesses to connect with people, build trust, and sell. This was a main focus at the 2019 Content Marketing Conference, hosted in Boston by Byron White and the WritersAccess. The week was filled with insightful workshops and conversations with some of the biggest names in marketing and inspiring keynotes.

The theme of the week was "evolve."

Evolve as in:

Show up for your customers, NOT for your business

Give your audience the type of content they are already looking for

Make communicating with your customers and building their trust the most important priority, not selling.

I taught a workshop alongside marketing guru Dennis Yu on Facebook marketing and lead generation, outlining exactly what you need to create a successful strategy to generate revenue quickly. You can get my exact presentation and bonus material by texting "Natalie" to (818) 239-7339.

I've also summarized three of the most talked about topics from the conference below, so it's easy for you to digest. If you're looking to boost your content strategy, it's important you put the following takeaways into action quickly, so you don't get left behind.