The customer loyalty challenge: What makes it difficult?
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Chelsei Henderson Chelsei Henderson
Posted Mar 8, 2019 14 min read
The customer loyalty challenge: What makes it difficult?

Loyal customers will end up spending 67% more than new customers. Plus, it's easier to sell to someone again than for the first time. No wonder a People Metrics 2015 executive survey revealed 90% of respondents believe customer retention was a strategic priority. Why wouldn't it be? But here's the thing... Only 50% established a [...]

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