By now the importance of conducting user research is well established. Yet, according to our most recent industry survey, 58% of companies are only conducting research on a quarterly or less frequent pace. At the same time, however, the number of companies conducting research on a daily basis doubled from 2015. User research can provide valuable insights, especially when it's conducted more frequently. If you'd like to conduct more frequent research, but aren't sure how to justify it, you've come to the right place. Keep reading for three reasons why you should be conducting more frequent UX research.