Podcast competitive benchmark report: The first step in developing a podcast strategy
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Posted Sep 8, 2022 10 min read
Podcast competitive benchmark report: The first step in developing a podcast strategy
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A major component of developing a solid podcast strategy is understanding your customers' wants and needs. What are your customers looking for in a podcast? What podcasts are available? What topics are your customers interested in? How often do they want new episodes? But how does your team get this data? How can you ensure your podcast strategy aligns with what your customers want and need? The answer: A competitive benchmark report.

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