In this episode of Enterprise Sales Development podcast, we speak with Stu Heinecke, known as the "father of Contact Marketing" and a cartoonist for the Wall Street Journal. Stu talks about his latest book, "How to Grow Your Business Like a Weed," which looks at weeds and how they relate to business strategies. He shares what he learned during his research for this book and how it changed the way he conducts business. He also talks about the weeds model and contact marketing.
WHAT YOU'LL LEARN
What to expect in his new book, "How to Grow Your Business Like a Weed"
How growing a weed relates to business strategies
His experience studying weeds and how it changed the way he does business
The weeds model