Retailers are becoming increasingly dependent on partnership and affiliate to deliver aggressive growth. I'd wager that your targets and goals are accelerating faster than those for other teams in your organization. With this as a backdrop, you need every tool and technology you can find to deliver the results you need. Personalization and personalized incentives are a proven and efficient way of achieving strong incremental sales and profit within the channel. Here are seven reasons why at least some level of personalization should be at the top of your priorities list, with actionable takeaways on how to get the best results.