When Facebook removed Cambridge Analytica from their ad serving platform, it shook up the internet. People started to announce that it was time to #BoycottFacebook, #DeleteFacebook and some went as far as telling folks to sell their stock in the company.

In light of all this, I realized that many people aren't 100% aware of how marketers use data to target them and put together this video to show you how it's done.

I'm hopeful that this video will give you insight into understanding WHY you see certain content and how you can ensure that you don't have HUNDREDS of sketchy apps connected to your social media profile.