The enablement function is shifting - Christi Loucks on 'all-encompassing' revenue enablement
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Daniel O'Dowd Daniel O'Dowd
Christi Loucks Christi Loucks
Posted Oct 27, 2021 10 min read
The enablement function is shifting - Christi Loucks on 'all-encompassing' revenue enablement

Sales enablement quickly solidified itself as an essential function in well-run organizations. Now, almost as rapidly, enablement is evolving to take the entire revenue-generating side of organizations under its supportive wing.

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