One of the most important aspects of this sales process is identifying who is the ultimate decision-maker. The decision-maker is the person who has the authority to make the final decision on whether or not to purchase your product or service. Identifying decision-makers can be difficult, especially in enterprise B2B sales where there are often. Here, we will take a closer look at the role of the decision-maker, provide you with tips on how to identify them, and offer tips on how to communicate and close deals with this important buying role.