In reality, holiday season marketing is all about crowd control but in the virtual world, every email marketer needs to create their own crowds. From assessing the lists, planning the campaigns to sending them and evaluating the reports, this season is a tiresome testing ground.

Today's tip of the week is all about five hand-picked areas which are often ignored while planning for the holiday season email marketing. These points, no matter how negligible they have been, they are rather quite useful at times like this.