Content marketing is all about writing the best content and letting it bring value to your brand. Good content can increase your brand visibility, strengthen your brand reputation, funnel more traffic to your website, and encourage more visitors to convert.

Before we go any further, you may be thinking, "Do I need a blog?" A lot of conventional online marketing wisdom says, "Yes, absolutely!" But, the real answer is "Maybe, it depends."

First, ask yourself these questions:

Can you consistently produce content?
Do you have the time for a blog?
Will a blog directly impact your business?
Do you have useful, informative content to share?
Do you know how to write well or will you hire someone who does?
Do you have a blog strategy and distribution plan?
Once you've answered these questions, you will have a pretty good sense of whether or not you should start a small business blog. If the answer is yes, then you're in luck.

This ebook will walk you through everything you need to know to start a blog. We'll talk about small business blog ideas, how to promote your blog posts, how to earn money from your blog, guest blogging best practices, and more.