An essential part of the process of building and promoting your business on the Internet is social media tracking. It shows what users think about your service or product and allows you to improve or consolidate the result. We have collated the best social media monitoring apps and services that will collect mentions about your company, user comments, and help you schedule posts and insert top hashtags in them.

Promotion on the Internet is impossible without constant analysis of competitors' content and the behaviour of subscribers. Therefore, marketers resort to social media monitoring or, in other words, social listening. This process helps you form a promoting strategy, estimate the cost of promotion, and get an idea of the current state of your niche.

Postoplan is a tool for social media management, which will make your workdays much more structured and productive. A "Social Inbox" feature collects Facebook comments and messages left by users on your posts. So you no longer need to switch between tabs and search for these comments yourself; everything will be displayed on one screen. You can also write and publish responses through the same interface.

In the free status of Postoplan, you can attach countless accounts for tracking. However, your "Social Inbox" will have a restriction in the form of data gathering only for the last seven days. Many people have enough of this to have time to respond to the audience's requests, but you can always subscribe to the PRO status of Postoplan. You will get the "Social Inbox" tool without any restrictions and many other valuable features of the service, such as the selection of hashtags and the ability to add more than one image to a post.