Storytelling in Sales: Defining the Villain
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Daniel (Dan) Rood Daniel (Dan) Rood
2 min read
Storytelling in Sales: Defining the Villain
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There are three elements needed in every message that sellers send to prospects to tell a compelling story. Aligning a value proposition of your product or service to include the roles of Heros, Villains, and Guides will help you create great stories that connect with a prospective customer.

I've talked about the importance of narrative structure in sales messages and discussed how sales professionals are not the Hero in a buyer's journey; let's talk about Villains.

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