Agency or Client: Who Should Choose the Testing Tools?
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Robin Williams Robin Williams
Posted Dec 21, 2022 8 min read
Agency or Client: Who Should Choose the Testing Tools?

Agency or Client: Who Should Choose the Testing Tools?By Robin Williams14th Feb 2018 – A big part of successful optimization comes from the tools used to run the testing campaigns. But who is best placed to decide on the right ones to use? Internal marketing teams may already have contracted tools in place within the

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