If you've ever set yourself a goal, like learning a new skill or changing career paths, you know the hardest part isn't deciding what you want to do or how to do it. No, the hardest part is maintaining that goal once you've achieved it. Success is just as hard to preserve as it is to accomplish. This holds true for audience analysis and brand building.

Targeting the most relevant audience is tricky, but usually, a good research strategy will get the job done. Making sure they don't run off to the competition, well, that's another story. The most challenging part of digital audience development is keeping them engaged – and turning unique visitors into loyal readers.

In this article, we'll use insights from Similarweb's digital suite for publishers to show you how to reach, grow, and maintain your customer base. We also cover valuable metrics to help get you started.