Frederick Vallaeys

Frederick Vallaeys

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Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
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Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
How to Choose the Best Keyword Match Type for Your Google Ads Campaign
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How to Choose the Best Keyword Match Type for Your Google Ads Campaign
How to Run High-Performing B2B Ad Campaigns on LinkedIn
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How to Run High-Performing B2B Ad Campaigns on LinkedIn
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
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How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Google Ads for E-commerce: Everything You Need to Know to Get Started
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Google Ads for E-commerce: Everything You Need to Know to Get Started
Google Confirms Inflating CPCs: What Advertisers Need to Know
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Google Confirms Inflating CPCs: What Advertisers Need to Know
7 Ways to Stop Google Ads From Wasting Your PPC Budget
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7 Ways to Stop Google Ads From Wasting Your PPC Budget
Enhanced Conversions in Google Ads: Benefits and Best Practices to Unlock Its Full Power
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Enhanced Conversions in Google Ads: Benefits and Best Practices to Unlock Its Full Power
What are Performance Max Campaigns?
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What are Performance Max Campaigns?
Google Responsive Search Ads Guide for 2023
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Google Responsive Search Ads Guide for 2023
Why Ad Creative Is the Key to Unlocking Higher Conversions in 2023
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Why Ad Creative Is the Key to Unlocking Higher Conversions in 2023
How Generative AI Integration in Search Impacts PPC Advertising
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How Generative AI Integration in Search Impacts PPC Advertising
Performance Max Campaigns Guide for 2023
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Performance Max Campaigns Guide for 2023
Performance Max Guide: How to Diagnose Your Ecommerce Campaign Performance in 2023
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Performance Max Guide: How to Diagnose Your Ecommerce Campaign Performance in 2023
AI-Powered Advertising: Recapping Google Marketing Live 2023
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AI-Powered Advertising: Recapping Google Marketing Live 2023
PPC in 2022: Predicting the Unpredictable
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PPC in 2022: Predicting the Unpredictable
PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations
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PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations
Google's Changes the 'Remove Redundant Keywords' Recommendation: Here's How You Can Manage Automatic Keyword Deduplication Now
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Google's Changes the 'Remove Redundant Keywords' Recommendation: Here's How You Can Manage Automatic Keyword Deduplication Now
Why You Cannot Blindly Trust Google Ads Recommendations
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Why You Cannot Blindly Trust Google Ads Recommendations
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season
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Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season
4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
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4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
How to Do Conversion Value Adjustments in Google Ads
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How to Do Conversion Value Adjustments in Google Ads
How to Monitor New Search Queries in Google Ads Easily
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How to Monitor New Search Queries in Google Ads Easily
How to Do Conversion Value Adjustments in Google Ads
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How to Do Conversion Value Adjustments in Google Ads
Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn't Worry About It
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Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn't Worry About It
Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
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Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
Optmyzr Wrap 2021
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Optmyzr Wrap 2021
Optmyzr's Guide to Google Ads Performance Max Campaigns
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Optmyzr's Guide to Google Ads Performance Max Campaigns
3 Stupid-Easy Ways to Combat Ad Fatigue
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3 Stupid-Easy Ways to Combat Ad Fatigue
What the Google Ads API change means for Wordstream and other tools
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What the Google Ads API change means for Wordstream and other tools
PPC in 2022: Predicting the Unpredictable
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PPC in 2022: Predicting the Unpredictable
The Optmyzr study on Responsive Search Ad performance
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The Optmyzr study on Responsive Search Ad performance
How to Keep Your PPC Ads On Even When Inventory Is Low
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How to Keep Your PPC Ads On Even When Inventory Is Low
Google to Sunset Average Position: Here's What It Means
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Google to Sunset Average Position: Here's What It Means
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
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Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
Google Ads: How optimized targeting is different from audience expansion
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Google Ads: How optimized targeting is different from audience expansion
All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
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All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
The 6-Step Guide for PPC Beginners: PPC Town Hall 14
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The 6-Step Guide for PPC Beginners: PPC Town Hall 14
SMX Advanced 2019: Automation & Machine Learning Take Center Stage
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SMX Advanced 2019: Automation & Machine Learning Take Center Stage
4 New Optmyzr Tools for Managing PPC Budgets
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4 New Optmyzr Tools for Managing PPC Budgets
5 Tips to Make More Money with e-Commerce: PPC Town Hall 11
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5 Tips to Make More Money with e-Commerce: PPC Town Hall 11
First there was Shark Week, now there is PPC Week
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First there was Shark Week, now there is PPC Week
How to Bid by Weather and Other Offline Data
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How to Bid by Weather and Other Offline Data
What happens now that Average Position is gone?
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What happens now that Average Position is gone?
Bing Ads is now Microsoft Advertising: Why the new name?
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Bing Ads is now Microsoft Advertising: Why the new name?
Insights on Attribution & Google Analytics: PPC Town Hall 34
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Insights on Attribution & Google Analytics: PPC Town Hall 34
Burning PPC budgets, new Microsoft Ads features & more: PPC Town Hall 24
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Burning PPC budgets, new Microsoft Ads features & more: PPC Town Hall 24
PPC Automation Done Right: Shopping Campaign Builder 2.0
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PPC Automation Done Right: Shopping Campaign Builder 2.0
Inc. 5000 Ranking Validates Optmyzr's Focus on PPC Pros' Needs
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Inc. 5000 Ranking Validates Optmyzr's Focus on PPC Pros' Needs
How Optmyzr Helps the Migration & Management of Expanded Text Ads
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How Optmyzr Helps the Migration & Management of Expanded Text Ads
Here's why your Quality Score suddenly plummeted
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Here's why your Quality Score suddenly plummeted
Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
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Digital Marketing in an Unpredictable VUCA World: PPC Town Hall 27
AdWords Can Now Spend Twice Your Daily Budget: What You Can Do
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AdWords Can Now Spend Twice Your Daily Budget: What You Can Do
Optmyzr Voted Studio40's Best PPC Tool
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Optmyzr Voted Studio40's Best PPC Tool
Staying at the forefront of PPC. A humbling & proud time for Optmyzr
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Staying at the forefront of PPC. A humbling & proud time for Optmyzr
Google, Microsoft, Facebook, and Amazon: Manage Them All with Optmyzr
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Google, Microsoft, Facebook, and Amazon: Manage Them All with Optmyzr
How to Rule Shopping and e-Commerce in Q4: PPC Town Hall 21
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How to Rule Shopping and e-Commerce in Q4: PPC Town Hall 21
There's finally an easy way to create & manage SKAGs
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There's finally an easy way to create & manage SKAGs
Google Marketing Live: Automation + AI = Smarter, Easier Google Advertising
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Google Marketing Live: Automation + AI = Smarter, Easier Google Advertising
Futureproof your business with PPC automation: PPC Town Hall 26
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Futureproof your business with PPC automation: PPC Town Hall 26
Google Average Position: Goodbye, Old Friend
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Google Average Position: Goodbye, Old Friend
Google Complimentary Support: Yes? No? Maybe?
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Google Complimentary Support: Yes? No? Maybe?
AdWords Announces Longer Text Ads and Tablet Bidding
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AdWords Announces Longer Text Ads and Tablet Bidding
The New Google Ads MCC Dashboard in Optmyzr is Live
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The New Google Ads MCC Dashboard in Optmyzr is Live
9 Insights on Bid Management, Paid Social & More: PPC Town Hall 4
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9 Insights on Bid Management, Paid Social & More: PPC Town Hall 4
How the Demise of Right-Side Ads Will Impact Google AdWords Advertisers
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How the Demise of Right-Side Ads Will Impact Google AdWords Advertisers
Solving Agency Challenges During Times of Crisis: PPC Town Hall 15
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Solving Agency Challenges During Times of Crisis: PPC Town Hall 15
From Phantom Menace to New Hope: PPC Town Hall 7
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From Phantom Menace to New Hope: PPC Town Hall 7
How the Rule Engine lets you do dream optimizations that you never had time for
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How the Rule Engine lets you do dream optimizations that you never had time for
Bid Management Made Easy for Google Shopping Ads
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Bid Management Made Easy for Google Shopping Ads
Don't Send AdWords Reports Before Google's Data is Complete
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Don't Send AdWords Reports Before Google's Data is Complete
The 6 Weeks That Changed PPC (Maybe Forever)
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The 6 Weeks That Changed PPC (Maybe Forever)
Optmyzr Q&A: Quality Score
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Optmyzr Q&A: Quality Score
3 Ways to Improve Smart Bidding Performance on Google Ads
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3 Ways to Improve Smart Bidding Performance on Google Ads
Search Marketing Automation ProTips: How to Become a True PPC Hero
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Search Marketing Automation ProTips: How to Become a True PPC Hero
How the Rule Engine Makes PPC Management Easier
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How the Rule Engine Makes PPC Management Easier
5 Observations on Google's Q2 Initiatives: PPC Town Hall 10
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5 Observations on Google's Q2 Initiatives: PPC Town Hall 10
How to Pick a Profitable ACOS or ROAS Target
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How to Pick a Profitable ACOS or ROAS Target
How Templated PPC Reports Save Advertisers' Time
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How Templated PPC Reports Save Advertisers' Time
Google limits search terms data, the demise of cookies & more: PPC Town Hall 22
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Google limits search terms data, the demise of cookies & more: PPC Town Hall 22
Use this script to put any AdWords data in a spreadsheet
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Use this script to put any AdWords data in a spreadsheet
5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
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5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
Shopping Ads Management for Microsoft: Now available in Optmyzr
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Shopping Ads Management for Microsoft: Now available in Optmyzr
How to Dominate e-Commerce in Q4 2020: PPC Town Hall 19
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How to Dominate e-Commerce in Q4 2020: PPC Town Hall 19
Optmyzr Express: Finish top optimizations over your first cup of coffee
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Optmyzr Express: Finish top optimizations over your first cup of coffee
Optimizing Smart Bidding with Google: PPC Town Hall 28
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Optimizing Smart Bidding with Google: PPC Town Hall 28
Optmyzr Account Quality Scores Match Google's Reports
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Optmyzr Account Quality Scores Match Google's Reports
Crush Your Inventory-Based Campaigns Today with Campaign Automator
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Crush Your Inventory-Based Campaigns Today with Campaign Automator
Scale your business with PPC scripts: PPC Town Hall 18
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Scale your business with PPC scripts: PPC Town Hall 18
Key Takeaways from SMX Advanced 2019: Automation, Measurement & the Role of PPC Pros Moving Forward
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Key Takeaways from SMX Advanced 2019: Automation, Measurement & the Role of PPC Pros Moving Forward
Major Announcements from Google Marketing Live 2019
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Major Announcements from Google Marketing Live 2019
7 PPC Tips to Prepare for the 2020 Holiday Season
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7 PPC Tips to Prepare for the 2020 Holiday Season
How YouTube & Video Drive Growth & Learning: PPC Town Hall 12
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How YouTube & Video Drive Growth & Learning: PPC Town Hall 12
Use Feed Analysis to Build AdWords Shopping Campaigns
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Use Feed Analysis to Build AdWords Shopping Campaigns
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
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The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
How to Manage Jurisdiction-Specific Surcharges in Google Ads
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How to Manage Jurisdiction-Specific Surcharges in Google Ads