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Jackie Davies

Jackie Davies

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The $959 billion DIY opportunity - How to win over the top DIY home reno audiences
Article
The $959 billion DIY opportunity - How to win over the top DIY home reno audiences
Social media segmentation, but make it simple
Article
Social media segmentation, but make it simple
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
Article
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
Article
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
Don't let your clients make these influencer marketing mistakes
Article
Don't let your clients make these influencer marketing mistakes
5 cool ways to use ChatGPT with Audiense
Article
5 cool ways to use ChatGPT with Audiense
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
Article
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
How to do an audience analysis the right way in 2025
Article
How to do an audience analysis the right way in 2025
How brands will leverage audience insights to stay relevant in 2025
Article
How brands will leverage audience insights to stay relevant in 2025
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
Article
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Article
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Why audience intelligence beats traditional market research every time
Article
Why audience intelligence beats traditional market research every time
Step-by-step guide to using Audiense for effective audience segmentation
Article
Step-by-step guide to using Audiense for effective audience segmentation
The ultimate guide to audience intelligence for small agencies
Article
The ultimate guide to audience intelligence for small agencies
Localization marketing made easy
Article
Localization marketing made easy
Why audience intelligence is crucial for small agency success
Article
Why audience intelligence is crucial for small agency success
Room to Grow: Helping your clients grow their market share
Article
Room to Grow: Helping your clients grow their market share
Behind the scenes at Audiense: Innovating audience intelligence for agency success
Article
Behind the scenes at Audiense: Innovating audience intelligence for agency success
Making the PESO model work for your agency
Article
Making the PESO model work for your agency
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
Article
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
An agency backed by data
Article
An agency backed by data
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Article
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Stop creating garbage content using ChatGPT
Article
Stop creating garbage content using ChatGPT
Insights to action: the fastest way to ace a creative brief
Article
Insights to action: the fastest way to ace a creative brief
What happened to all the good ads?
Article
What happened to all the good ads?
Becoming a strategic hero: expert insights on audience intelligence best practices and challenges
Article
Becoming a strategic hero: expert insights on audience intelligence best practices and challenges
5 signs your agency is targeting the wrong audiences
Article
5 signs your agency is targeting the wrong audiences
How agencies can unlock client success with advanced audience segmentation
Article
How agencies can unlock client success with advanced audience segmentation
[Infographic] Audience intelligence: How agencies can turn data into winning campaign strategies
Article
[Infographic] Audience intelligence: How agencies can turn data into winning campaign strategies
The ultimate guide to selecting the best audience intelligence platform for your agency
Article
The ultimate guide to selecting the best audience intelligence platform for your agency
Small brands, small budgets & big Super Bowl wins
Article
Small brands, small budgets & big Super Bowl wins
Macro influencers are dying: Rethink your influencer strategy
Article
Macro influencers are dying: Rethink your influencer strategy
The genius strategy behind Netflix's Griselda, and how it won them new audiences
Article
The genius strategy behind Netflix's Griselda, and how it won them new audiences
5 places to find new market opportunities in the CPG world
Article
5 places to find new market opportunities in the CPG world
Data Enrichment in 2024: what your CPG brand should be doing to stay competitive
Article
Data Enrichment in 2024: what your CPG brand should be doing to stay competitive
5 steps to a successful product launch
Article
5 steps to a successful product launch
How to handle your next PR crisis
Article
How to handle your next PR crisis
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