Lisa Maccagno

Lisa Maccagno

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The benefits of social shopping across different industries
Article
The benefits of social shopping across different industries
Social media takeovers: How to keep brand content fresh
Article
Social media takeovers: How to keep brand content fresh
How to write an effective influencer brief
Article
How to write an effective influencer brief
Social media KPIs and benchmarks: What and how to measure
Article
Social media KPIs and benchmarks: What and how to measure
Social media marketing impact: Tying efforts to revenue
Article
Social media marketing impact: Tying efforts to revenue
Why you need a social media scorecard for your business
Article
Why you need a social media scorecard for your business
How to sell to the six types of shopper
Article
How to sell to the six types of shopper
How to find your brand advocates
Article
How to find your brand advocates
Creating buzz: The hidden benefits of untapped UGC
Article
Creating buzz: The hidden benefits of untapped UGC
Beyond vanity metrics: A deep dive into true social media ROI
Article
Beyond vanity metrics: A deep dive into true social media ROI
Marketing timeline: A campaign for every season
Article
Marketing timeline: A campaign for every season