Gigi Griffis

Gigi Griffis

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Breaking down the concept of data-driven marketing
Article
Breaking down the concept of data-driven marketing
5 things you need when implementing a CDP
Article
5 things you need when implementing a CDP
Demographic segmentation: what is it and does it work?
Article
Demographic segmentation: what is it and does it work?
Breaking down the dangers of disconnected customer data
Article
Breaking down the dangers of disconnected customer data
Customer data platform readiness checklist
Article
Customer data platform readiness checklist
A complete, helpful omnichannel marketing strategy
Article
A complete, helpful omnichannel marketing strategy
Don't back down from the data-driven marketing challenge
Article
Don't back down from the data-driven marketing challenge
Why scaling personalization requires technology
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Why scaling personalization requires technology
The ins and outs of omnichannel marketing
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The ins and outs of omnichannel marketing
How personalized email marketing boosts revenue
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How personalized email marketing boosts revenue
A breakdown of qualitative vs quantitative data
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A breakdown of qualitative vs quantitative data
Using Lytics to boost your customer renewals
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Using Lytics to boost your customer renewals
Can CDPs and DMPs work together? | Lytics Decision Engine CDP for Marketers
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Can CDPs and DMPs work together? | Lytics Decision Engine CDP for Marketers
Ready to personalize your email marketing? Start here. | Lytics Decision Engine CDP for Marketers
Article
Ready to personalize your email marketing? Start here. | Lytics Decision Engine CDP for Marketers
A comprehensive guide to customer insights
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A comprehensive guide to customer insights
Marketing insights from Little Prince author
Article
Marketing insights from Little Prince author
Customer data platform performance report: Lytics is elite
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Customer data platform performance report: Lytics is elite
CDPs are failing the marketing exec. Here's why
Article
CDPs are failing the marketing exec. Here's why
What is data science and how can it help marketers?
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What is data science and how can it help marketers?
The basics of web personalization | Lytics Decision Engine CDP for Marketers
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The basics of web personalization | Lytics Decision Engine CDP for Marketers
Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
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Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
If you're not serving customers in real time, you're falling behind. | Lytics Decision Engine CDP for Marketers
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If you're not serving customers in real time, you're falling behind. | Lytics Decision Engine CDP for Marketers
Most digital transformation projects fail. Here's how to fail-proof yours. | Lytics Decision Engine CDP for Marketers
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Most digital transformation projects fail. Here's how to fail-proof yours. | Lytics Decision Engine CDP for Marketers
The Motley Fool's journey for higher value with a CDP
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The Motley Fool's journey for higher value with a CDP
The emotional cost of unpersonalized marketing | Lytics Decision Engine CDP for Marketers
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The emotional cost of unpersonalized marketing | Lytics Decision Engine CDP for Marketers
The truth about predictive marketing | Lytics Decision Engine CDP for Marketers
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The truth about predictive marketing | Lytics Decision Engine CDP for Marketers
5 steps for implementing personalization with a CDP
Article
5 steps for implementing personalization with a CDP
See how audience discovery boosts customer experience
Article
See how audience discovery boosts customer experience
9 valuable statistics about customer opinion on data privacy
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9 valuable statistics about customer opinion on data privacy
The steps to take after getting a customer data platform
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The steps to take after getting a customer data platform
The most effective way to streamline campaign execution
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The most effective way to streamline campaign execution
10 important rules for building a martech stack
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10 important rules for building a martech stack
Ways that marketing can be pervasive in the right light
Article
Ways that marketing can be pervasive in the right light
9 interesting statistics about data-driven marketing
Article
9 interesting statistics about data-driven marketing
How The Economist grew digital subscriptions by 300% | Lytics Decision Engine CDP for Marketers
Article
How The Economist grew digital subscriptions by 300% | Lytics Decision Engine CDP for Marketers
Tips to evaluate CDP systems for personalization potential
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Tips to evaluate CDP systems for personalization potential
11 surprising stats about the multi-channel purchase process | Lytics Decision Engine CDP for Marketers
Article
11 surprising stats about the multi-channel purchase process | Lytics Decision Engine CDP for Marketers
How to select the correct customer data platform
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How to select the correct customer data platform