Wrote and strategized the messaging and positioning for Postal’s Series B funding raise and announcement (Postal, 2021) Strategized, organized, and launched Postal’s enterprise product offering (Postal, 2021) Orchestrated the inaugural Customer Advisory Board meetup, messaging, and agenda (Postal, 2021) 2 product release pivots due to COVID and stay-at-home orders that increased website traffic and MQLs 200% over a 2 week period. (Propel, 2020) My design and digital marketing strategies contributed to Propel’s Series B funding through content, branding and other various campaigns. (Propel, 2018) I designed, edited and produced a national commercial that drove our website traffic up 400% during peak hours. (ooShirts, 2014) ———— Allyssa Eclarin is the Director of Product Marketing at Postal, an Offline Marketing Automation platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Prior to Postal.io, she brought her passion and expertise on all things design, brand, content, strategy, and customer advocacy to notable early-stage tech companies in the San Francisco Bay Area. She has been featured on various podcasts and publications such as The Marketing Brew from The Morning Brew, Product Marketing Alliance, Women in Tech Show, AppSumo, and AdvanceB2B. ———— Started as a designer, now I’m here: - Seasoned designer turned product marketer with a strong background in design, strategy, campaign development, content marketing, customer acquisition and front-end web development. - Orchestrated and launched/relaunched brands, new and old. Including logo design, brand identity, strategy and brand messaging. - Created, lead, managed, and delivered countless website launches (static, Hubspot, WordPress and Webflow) including design, storyboarding, strategy and messaging. - Successful at turning otherwise complex ideas into digestible content through writing or design or a hybrid of both. -Crafted original content on bigfanofideas.com, and other publications on marketing tactics, strategy, positioning and SaaS marketing. -Diverse background in SaaS, cybersecurity, health, DevOps, med tech, construction, consumer brands, and eCommerce. - Excellent written and oral communication skills, with the ability to present to both internal and external teams, stakeholders and partners. - Thrives in cross-functional work environments - Happy to share knowledge and always looking to empower others. - Endless curiosity and desire to learn new things.