Video producer. Marketing Cheat Codes podcast showrunner. Animator. My main goals are to educate and entertain. At Aprimo, a B2B SaaS company, I am the primary resource for development of video, audio, photography, and motion graphics-based projects across departments. Playing a critical role in the global brand experience through digital media deliverables and processes that guide marketing and field efforts, I have a continued focus on Aprimo’s overall visual representation and customer experience, both online and in-person. My background is in education, events, documentary production and advertising, with projects that have been used at international conferences, screened at major film festivals, played on television, radio, and print. After early work at Leo Burnett and leading student filmmaking programs with Adobe at Cannes and Sundance, I completed a Master of Science in Digital Cinema Production. The classroom was still calling my name, so I taught advanced multimedia courses at a college prep school in Chicago, then moved on to manage the video studio and create curriculum content for the first fully accredited online culinary program. Over the past decade I also worked on large-scale physical events, and spent several years as project manager for a virtual event and live-streaming platform, building digital experiences and global product launches for tech companies, nonprofits, and publishers. When I'm not working or volunteering, you can find me going analog, exploring parks and nature with a film camera in hand.

Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things. Follow for insights and musings about B2B, marketing, and organizational practices.