CGO @ A1M. Award-Winning Marketer Obsessed with Building Systems. Co-Host of Marketers Talking. Mediocre Call of Duty Player.
It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down and I switched to selling mix tapes before moving onto building geocities sites for local businesses.
Some kids grew up playing with dolls or legos; I grew up playing business.
My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other.
I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.
This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.
Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.
Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2010s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Huge tech geek specializing in search engine optimization (local and national), digital marketing and traditional media production. Continually searching for new learning experiences and developing new skill sets. Thrives in team-based environments, yet a capable independent worker and critical/creative thinker.
I have a passion for technology and various digital platforms and am an avid media consumer. I love catching up with my favorite tech blogs and twitter accounts. You can often find me at the movies or binge watching on television & Netflix. I enjoy reading a good book at the beach or chatting over a hot cup of coffee.
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