Browsing Creators
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Partner
Founder & CEO | The Juice
Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
2x Author | Co-founder at Terminus | Peak Community Host for emerging CMOs and CMOs to grow 1% better each week | Host of the top 50 business podcast #FlipMyFunnel
Sangram Vajre led marketing at Pardot (acquired by ExactTarget and then Salesforce for $2.7B). Soon after, he co-founded Terminus which hit $1M in the first year. Within 6 years, Terminus hit $120M, growing to over 200 employees and ranking No. 21 on Deloitte’s Technology Fast 500 list and best places to work. Sangram now serves as Terminus' official “Chief Evangelist.”
Author of two books on Marketing, including ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing for Dummies.
Sangram is the host of the top 50 business podcast called FlipMyFunnel with over 100K subscribers and was named as one of the top 21 B2B Influencers in the world by DMN network. Sangram has spoken globally both live and virtually for platforms such as Leadercast, Linkedin, INBOUND, Entrepreneur and INC.
Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.
As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Ann is based in Boston, Massachusetts.