Jim Goldman is the co-founder and CEO of Trava, created to protect small and medium-sized businesses from the potential damage of cyber threats.
Jim is a nationally published author and frequently requested speaker and subject matter expert on technical topics such as IOT, data communications, LAN (local area networks), firewalls, and more.
He was a university faculty scholar at Purdue University where he served as a professor and associate department head. During his tenure he developed three degree programs: Network Engineering, Information Security, and CyberForensics, and the Purdue Malware research lab for malware reverse engineering.
Jim also started a research lab serving the FBI and trust organizations for cloud computing companies that included Salesforce.
Jim served as Exact Targetโs first CISO, responsible for enterprise-wide security governance, risk management, and compliance. He continued this role with Salesforce in global capacity, where he built the companyโs first Security GRC organization.
Jim carries a commercial property casualty and insurance license in the state of Indiana. He and his wife Susan live in Indianapolis where they teach marriage classes. He also volunteers at his grandsonโs kindergarten school.
Impactful, intentional sales, customer experience and product-led growth leader with proven success in people development, customer satisfaction, retention and process optimization. Driven to initiate change by an intrinsic desire to empower people, to deliver an exemplary client experience and to implement strategic growth strategies. Currently leading pre- and post-sales efforts to assist software teams hoping to improve quality.
Continuous improvement, always | Passionate Higher Ed solutions consultant | Former HIED Administrator
Significant experience working with and for Higher Education and Non-profits. I am often drawn to building bridges, and improving communication and processes across teams. I enjoy thinking strategically and getting into the weeds to sort things out with my team. My experience shows an ability to meet and exceed targets as an individual contributor, collaborate cross-functionally, and drive continuous improvement.
Maximize Email ROI & Cultivate Customer Relationships | ๐จ Email Program Optimization for Small E-commerce | Klaviyo Expert
Have you ever found yourself thinking...
"๐ ๐๐จ๐ซ๐ ๐จ๐ญ ๐ญ๐จ ๐ฌ๐๐ง๐ ๐จ๐ฎ๐ญ ๐๐ง ๐๐ฆ๐๐ข๐ฅ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐ก! ๐๐๐ญ'๐ฌ ๐ฐ๐ก๐ข๐ฉ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฎ๐ฉ ๐๐ง๐ ๐ก๐ข๐ญ ๐ฌ๐๐ง๐!"
"๐ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ ๐ง๐๐๐ ๐๐ง ๐๐ฆ๐๐ข๐ฅ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ, ๐๐ฎ๐ญ ๐ ๐๐จ๐ง'๐ญ ๐ก๐๐ฏ๐ ๐ญ๐ก๐ ๐ญ๐ข๐ฆ๐ ๐ญ๐จ ๐๐ฎ๐ข๐ฅ๐ ๐จ๐ง๐."
"๐๐ ๐จ๐ง๐ฅ๐ฒ ๐ฐ๐ ๐ก๐๐ ๐ญ๐ก๐ ๐๐ฎ๐๐ ๐๐ญ ๐๐จ๐ซ ๐ ๐๐ฎ๐ฅ๐ฅ-๐ญ๐ข๐ฆ๐ ๐๐ฆ๐๐ข๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ ๐จ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ."
"๐'๐ฆ ๐ง๐จ๐ญ ๐ฌ๐ฎ๐ซ๐ ๐ฐ๐ก๐๐ซ๐ ๐ญ๐จ ๐ฌ๐ญ๐๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฆ๐๐ข๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ."
These thoughts are common, especially when email marketing has taken a back seat. Understandably as a digital marketing manager for a small e-commerce business, you're overwhelmed, managing multiple digital channels and struggling to allocate time and budget to each.
But here's the kicker: email marketing can deliver an astounding ROI of 36:1 (you might already know this!)
Picture this:
โ๏ธ Confidently navigating your email platform
โ๏ธ Email campaigns and funnels running smoothly
โ๏ธ Building strong customer relationships
โ๏ธ Delivering the right message at the right time
โ๏ธ Boosting revenue
โ๏ธ Sustainable email marketing strategy
โ๏ธ Plan to continue growing your audience and program
How? We won't bite off more than you can chew. We'll build your email program in strategic phases, step by step, with a Klaviyo expert by your side. You'll learn to manage your email platform efficiently, leverage Klaviyo's powerful features, and craft a sustainable strategy to apply what you've learned with every email you send out.
You've got the potential; you need a proven process and expert guidance.
I've been immersed in email marketing since 2012, working with various e-commerce businesses and industries. I hold certifications from a few email service providers but focus on Klaviyo for its exceptional small-business-friendly features.
When working with me, expect practical, honest feedback and education to boost your ROI without overwhelming time commitments. We'll redefine how you manage your email program to deliver emails with certainty.
Delivering emails with certainty means every email is part of a well-crafted strategy, a continuous learning process, and a step toward growth.
Let's collaborate and turn your email program into an ROI powerhouse. What is the best way to start? Signup for emails: https://bylaurenjean.com/email-sign-up
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.