CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Delivering content is more than what you say, but how you say it. In the fast-paced online world, readers need something with substance, whether it's educational or recreational. Audience experience is crucial in my role, and I look to deliver pieces that offer value.
I operate as a Content Associate for Setmore, an essential free scheduling software that ensures a fully organized business. By producing copy that is equally engaging, on-brand and informative, I share knowledge of industry developments.
Experienced in writing, strategy, SEO, communication, planning and research. While also coming from a PR background, I have an amalgamation of skills that help businesses reach their target audience.
I'm the Service Operations Director for the top 10 UK search marketing and digital agency Vertical Leap.
Professionally, I am a results-driven leader within the marketing and digital arena, having led all marketing services and digital departments in-house and agency-based since the early 2000s.
Frequently, I provide expertise and insight, contributing to many industry-leading organisations including The Sunday Times - Raconteur, Search Engine Journal, and The Drum.
I'm a published author since 2016 spanning a number of marketing and digital disciplines such as data-driven marketing, SEO, and digital marketing.
Lean and agile-XP Product Manager with a strong technical bent. Practitioner of user research and validation, proponent of healthy intra-team communication, and champion of only building The Next Most Important Thing.
With deep knowledge, passion and years of experience in the retail, manufacturing and food service technology space, Lee is leading the revenue organization at Veho, a customer centric next-generation shipping company built for today's e-commerce brands. reporting directly to Veho's CEO.
Prior to Veho, Lee was Yext's Head of Industry (GM) for Manufacturing and Commerce running all global product and strategy supporting these verticals reporting into Yext's Chief Strategy Officer. This was after spending years as Yext's Head of Industry for Food Service and Hospitality. Before Yext, Lee was Vice President of Sales & Restaurant Partnerships at the venture backed startup Slice, the premier digital ordering and marketing platform for independent pizzerias. He was an active executive in raising $20 million of capital through two rounds of funding.
Prior to Slice, Lee was one of the first twelve employees at SinglePlatform, acquired by Constant Contact for $100 million in 2012. He built and scaled multiple revenue focused teams across the independent, franchise and enterprise space working directly with the most notable brands in the world. Lee has advised several successful food-tech startups including Dash, acquired by Reserve in February 2016.
Real Estate Broker - Lakewood Ranch & Sarasota Florida
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