I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
âś… Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
âś… Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
âś… Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
âś… Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
âś… Led transformation of partnership channel with 2x revenue increase
âś… Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Host of Supply Chain Therapy | Director of Communications & Content @ Stord
I’ve been leading content marketing programs for e-commerce logistics providers since before dimensional weight pricing turned mainstream.
I can recite parcel rates better than any Taylor Swift lyrics. And, don’t get me started on package tracking or online returns if you want to be home in time for Jeopardy.
Sure, the marketing channels we use change over time, but there are many constants: if you want your brand to be successful in logistics, you need to deeply understand the space and provide value in order to build trust with your customer and their customer.
I’ve marketed supply chain solutions to retailers of all sizes—SMBs, mid-market, and enterprise. And, most near and dear to my heart? I’ve had the privilege to build rockstar content, communications, marketing, and design teams and mentor some of the most creative and passionate professionals.
I look forward to making a difference in how brands move goods from Point A to Point B, getting women more visibility in our industry, and empowering the next generation of supply chain enthusiasts.
Let’s connect!
I love working with smart people to create smart strategies and killer content.🤓
What do I do?
I love working with smart people to create smart content.
What can you do for me?
•Blog posts
•E-books
•Landing pages
•Websites
•Education and training materials
•Competitive research
•Persona development
What industries do you serve?
•SaaS
•FinTech
•Accounting/bookkeeping
•Industries/services targeting small business
•Anywhere you need to make complex ideas easily accessible
How can I reach you?
Send me a direct message here or use my contact information.
A full-fledged website is coming soon.
President & COO at Franchise Business Review Talks about #franchise, #franchises, #franchising, #culturematters, and #employeeengagement
Since 2005, FBR has helped more than 1100 franchise brands to better understand franchisee, employee and candidate satisfaction, and improve performance:
• WE HELP FRANCHISES ACHIEVE PERFORMANCE OBJECTIVES with actionable data to improve satisfaction, strengthen their brand, and increase revenue. Find out more: http://tour.franchisebusinessreview.com.
• WE BRING TRANSPARENCY TO THE FRANCHISE INDUSTRY by offering the leading forum for franchisees to rate their brand & empowering prospective franchisees with satisfaction research in our guides and via www.FranchiseBusinessReview.com.
Dynamic executive level leader with a proven track record in strategic partnerships and destination management. Expert in project management, and innovative event design, driving impactful experiences across industries.
Dynamic executive level leader with a proven track record in strategic partnerships and destination management. Expert in project management, and innovative event design, driving impactful experiences across industries.
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