As the CEO and CFO of dotdigital, I lead the strategic direction and execution of the company's vision to empower marketers with advanced digital marketing solutions. With over 15 years of experience in finance and executive leadership, I have a proven track record of driving growth, profitability, and innovation for the company and its clients. I have a strong background in accounting and finance, holding a BA (Hons) degree in Accounting and Finance and being a member of the Association of Chartered Certified Accountants, the Institute of Chartered Accountants, and the Chartered Institute of Securities and Investments. I have also been recognized as one of the brightest talents in business, winning the CFO of the Year award in 2017 and being named in the Financial Director's 35 under 35 list in 2015. My expertise in financial management, corporate strategy and analytical skills enables me to optimize the company's performance and deliver value to our shareholders and stakeholders.

I am a full time creator and inform a community of over 3 million followers on personal finance through educational content. I also run a media company helping bring relevance to brands through social media and influencer marketing. I have collaborated with brands ranging from fintech startups to Fortune 500 companies such as Google, Credit Karma, Coinbase, Walmart, Wealthfront, M1 Finance, Webull, & more. I am also a board advisor for the AIC. As a Board Advisor, I provide expertise in furthering the Council’s commitment to democratizing capital access and financial wellness resources.

I get things done.

Tech-savvy, innovative, creative, motivated, and experienced marketing leader. Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment. Strong analytical and management skills combined with the ability to coordinate the efforts of many to meet organizational goals.

I am the Co-Founder and CEO of PowerToFly.com - a community of working women. We’re passionate about improving the workplace and aspire to work with companies committed to diversity and inclusion. We host daily video live chats with female thought leaders and invest in up-skilling. We are a safe space for women, trans women, non-binary or anyone elsewhere on the LGBTQI+ spectrum. We are global - our own team is on 17 countries and is proud to give careers to women in Palestine, Egypt, Argentina, Botswana and Ecuador among many others. Prior to that I dedicated 7 years of my life to being CTO at Avaaz.org - the largest global online activist community, with over 40 million members working on issues ranging from climate change to war on women to genocide. I built up their distributed tech team from 0 to 20 (located on 6 continents) and saw the tech platform through the organization's growth from 0-33 million members. During my graduate study at the Interactive Telecommunications Program at NYU (ranked 2nd to MIT Media Lab by Newsweek) I got involved with physical computing, robotics and wearables. Over my 19 years of professional experience, I worked in a number of startups and even had fun teaching robotics at NYC schools. I am open to hearing about opportunities to serve on boards of directors.

Hi! Thanks for stopping by. I'm the founder of Unhustle, a company focused on revolutionizing how we live and work through the science, art and practice of self mastery. Self-mastery refers to the process of gaining complete control and understanding over one's thoughts, emotions, behaviors, and actions. It involves cultivating self-awareness, emotional regulation, and personal growth to achieve a state of inner harmony, balance, and fulfillment. I create articles, podcasts, visuals, company trainings, and in-person experiences sharing the groundbreaking philosophy of unhustling for real happiness, well-being, and performance. My book, Unhustle has been coming slowly to life and is currently scheduled for 2023ish. I coach individual high performers and innovative teams on how to increase their self-mastery, reclaim their attention, energy, and focus, increase their resilience, authenticity and emotional regulation. I speak at companies and organizations around the world on how to create Unhustle Culture where humans and business goals coexist harmoniously. Previous appearances have included World Economic Forum and Wisdom2.0. My expertise has been recognized by thought leaders like Arianna Huffington who calls the message “Amazing” and in places like Deloitte WorkWell, Female Quotient, CITI, and CNN Business. For more information, please visit www.unhustle.com