I am an experienced data-driven and results-orientated Performance Marketer and an expert in designing and delivering innovative digital marketing strategies that generate sales and build brand awareness for an international portfolio of clients. Throughout my career, I have developed skills in leading suppliers, and agencies, and embedding a culture of excellence needed to deliver effective automated solutions. I am adept at utilising technology to capture and analyse customer research and data, unearth insights, and shape and execute innovative digital programmes. I have abilities in quickly understanding business levers to create effective campaigns, integrating multi-channel activities to execute against client objectives and maximise ROI. Among my key strengths is my ability to connect market intelligence with business acumen to identify key messaging suited to the development of a consistent customer engagement.

Ursula Ayrout is a CMO-level marketing leader with a track record of building pipeline from scratch for startups, and enterprises. Company leaders trust her instincts based on 18 years of experience at fast-growing companies like Pantheon, Salesforce, HP, & Business Objects, who looked to her to create the momentum they needed to, grow even faster—often within months. She focuses on whatever a company needs to do next to drive customer growth, whether that means identifying sales channels, generating demand, developing positioning and messaging, or mentoring their team. Most recently, at Pantheon, she built and lead the marketing and sales function and acquired the first 80,000 customers. Ursula’s metrics-driven sales and marketing initiatives grew lead conversion from 8 to 30 percent and delivered $25 million in pipeline to the sales team at Salesforce, generated demand for Business Intelligence at HP (where she was recognized as the annual MVP), and helped drive 30% year-over-year growth at Business Objects. She was also behind the #dreamjob concept that revived Salesforce’s recruitment efforts and resulted in the company’s fresh crop of top talent. Born & raised in Sydney, Australia, Ursula grew up with an abiding fascination with marketing and technology.

With a natural curiosity combined with creative thinking; I bring energy, insight and passion to my projects. My out of the box thinking brings a fresh approach to problem solving resulting in innovative solutions to your business challenges! Strategic marketing, Digital marketing, Content creation, Launch planning, Patient and Stakeholder engagement, Project management, Co-creation processes, workshop facilitation, coach/mentor Available for interim and consultancy projects. Contact me: [email protected]

I have over 25 years of customer experience and leadership in SaaS Engineering with a demonstrated history of software design and development. I am especially skilled in both executive-level and line-level engagements to define enterprise customer requirements, design & execute ERP solution implementation and lead high performing teams.

Specialties: web strategy, conversion rate optimization, web analytics, A/B testing, growth marketing, content strategy, search engine marketing, search engine optimization,

Experience in alliance management, busienss development, partner development, business planning, and go-to-market strategy, . Worked on several international projects, successfully built relationships with partners, and led multicultural and multi-geographical teams. Specialties: Alliances, partnership development, strategy consulting, strategic planning, and go-to-market strategy.