Experienced Performance Marketing Strategist with a demonstrated history of handling high budget, performance campaigns for clients across multiple verticals. Skilled Google Ads (Search, Shopping, Display, Pmax, Remarketing, YouTube, Discovery) Professional, well-versed in Social Media Optimization (SMO) and Social Media Marketing (SMM), Google Analytics, SEO strategies, Product Marketing, WhatsApp Marketing and other aspects of new-age marketing campaigns. Key Skill : Work towards a goal and achieving the same!

Founder and Chief Executive Officer at MyHealthcare

AWARD-WINNING MARKETING LEADER I AM AN AWARD-WINNING MARKETER WITH DEEP ROOTS IN MARKETING, DATA SCIENCE/AI-ML AND SCIENCE-POWERED STRATEGIES DESIGNED TO ACCELERATE STARTUPS, SPARK GROWTH, AND INCUBATE DISRUPTIVE INNOVATION. After stints in start-ups early in my career, I was recruited to Fortune 500 companies to help incubate e-commerce and digital centers of excellence centered around revenue growth, brand awareness, and product engagement, I've uncovered vital customer insights and built tools instrumental in accelerating business goals. Most recently, I was invited by The Wall Street Journal to showcase my AI-chat bot conversion accelerator at their inaugural Executive Forum on Artificial Intelligence in New York. Catch me speaking at some of the upcoming marketing industry conferences this year! EXECUTIVE ACHIEVEMENTS: •Developed and led the strategy for pivoting in a cookieless future digital for Autodesk •$500k reduction in annual costs by uncovering overspending across several business units •4x increase in return on ad spend with a personally developed AI-chat revenue accelerator that tied in Google intent data with content on the site increasing site engagement by 109% •55% increase in traffic from media spending by optimizing $80M annual spending and incubating a new digital channel •50% reduction in time-to-market for marketing initiatives by introducing agile marketing methodologies PERSONAL ACHIEVEMENTS: •Invited to speak at Wall Street Journal’s Executive forum on AI to showcase my intent-based chatbot that accelerated revenue by 4x •Regularly featured in industry books/publications/podcasts like Forrester & newly released book, “The Partnership Economy”, by David Yovanno •Member of the Digital Product Advisory Council for NY-based start-up •Recipient of marketing-related awards for excellence: among them the JFAM Award for Media Excellence •Equality Impact Award for women in tech who have broken barriers and generally changed their industries for the better with DE&I initiatives •Recognized podcast and conference speaker

Siavash is a passionate content creator, academic researcher, and analyst who aims to build a bridge to his audience by creating a consistent stream of content of all kinds; blog posts, white-papers, checklists, and podcasts.

Speaker of App Growth Summit - NY - 2021 Moderator of App Growth Summit - NY - 2019 Appsflyer MAMA Board Interview and Presenter - 2019 Podcast Interview - Mobile Growth Summit - 2019 "Women in Mobile" - by Liftoff Mobile - 2019 Speaker of MAU Grow.co - LV - 2018 Speaker of App Growth Summit - NY - 2018 Speaker of Mobile Growth Summit - SF - 2018 Speaker of Mobile Ventures Summit - NY - 2017 Speaker of Mobile Re-engagement Roadshow - NY - 2017 Ad Tech Industry Speaker for BWG Strategy Siberia is a multi-dimensional and resilient business leader with a global vision. She has a track record of conquering any life challenges happened to her and re-bounding from them. With a decade of experiences working at 8+ B2C and B2B tech and media startups across various verticals, Siberia is a data-driven marketing leader, team manager, and a digital expert with blended skills of analytics and creativity, and deep knowledge of the digital media ecosystem. She is also a natural business builder with strong business acumen and instinct in identifying areas for growth and delivering values for brands and consumers. Siberia is passionate about helping businesses scale through multi-channel strategies and meaningful data-backed content with impact. She is a known industry speaker on mobile UA, programmatic, and ad tech. Industry: Data, tech, entertainment, mobile gaming, reward games, daily fantasy sports, people search, e-commerce, TV, film, radio, ad-tech, blockchain, fintech, travel, PPE etc. (Personal adventure: drove across America on her own in 2015)