Proven track record of working with technical teams and non-technical marketers on deliverability related issues. Strong knowledge of ESP landscape and spam filtering technologies. Experience staying informed and understanding industry changes and best practices. Strong connections in the Deliverability community. Providing top-level problem-solving skills and outside the box thinking to advise clients on their implementation plans. Building and maintaining relationships across many internal teams to distribute information and coordinate processes. Very comfortable querying performance analytics at the database level (SQL). Expertise in: SMTP Bounce Analysis| DNS Optimization for Authentication | Feedback Loops| Block Remediation Email Authentication (SPF, DKIM, DMARC, BIMI) | Spam Filtering Technologies | Spam Traps

My most defining characteristic might be that I genuinely *like* change. Lots of people tell me they fear or even hate change, but to those people I say, “don’t you think things could be better?” In my professional career, I’ve dedicated myself to organizations aimed at doing exactly that.

WHAT I DO As a seasoned content strategist, SEO specialist, and copywriter consultant, I help leading brands achieve measurable results through targeted messaging and optimized content. With over 5 years of experience in the marketing industry, I have a proven track record of delivering tangible results that drive new user/client acquisition and increase lead generation. Whether you need to improve your website traffic, boost engagement, or refine your brand voice, I have the expertise to help you get there. HOW I DO IT - Developing comprehensive content plans that optimize website traffic and increase conversions - Crafting targeted messages that align with brand voice and speak directly to Ideal Client Prospects (ICPs) - Implementing direct response copywriting, AI & prompt engineering, and technical SEO optimization - Tracking performance metrics like CTR, SERP, Google Analytics, Bounce rate, scannable content, and - - A/B testing to improve email engagement - Refining target audiences and brand voice to drive results WHAT OTHERS SAY "Travis's comprehensive content strategy led to a 23% increase in website traffic and a 15% rise in conversions through optimized landing page copy. His ability to develop targeted messaging that aligns with brand voice and speaks directly to ICPs was instrumental in driving results." Adi Reske, VP Marketing - Coiled "Working with Travis has been a game-changer for our marketing efforts. His expertise in SEO, content strategy, and copywriting has driven tangible results and helped us achieve our business objectives." Maya Jaine, CEO Tyrian Purple "Travis has made a big impact on our lead generation efforts. His record of success speaks for itself. He's also skilled at crafting targeted messages and maximizing content for performance metrics - a talent that is second-to-none. His efforts have resulted in measurable benefits, and we're grateful for the difference he's made. He truly knows how to get the best out of our marketing strategies, and his work has been a huge asset. We're thankful for all the progress he's helped us make." Sultan Amin, Head of Business Development at CTG CONTACT ME If you're looking to take your marketing efforts up a notch and achieve measurable results, connect with me on LinkedIn or visit my website at www.win-with-words.com or email me at [email protected] to learn more about how my expertise can help you.

My power comes from my creativity with words. Writing content for the internet is the one thing I do better than anything else, so I figured I might as well make a career out of it. I'm also highly knowledgeable about SEO best practices and how they relate to content marketing. That means I know how to write content that ranks well consistently, drives more and better organic traffic, and ultimately makes you more money. Currently open to new freelance opportunities. Remote only, please. I'm not going back to the office.

Results driven, entrepreneurial leader with progressive experience in launching new programs, product development, continuous process improvement, and building end-to-end customer solutions in the global marketplace. Prefers moving fast and excels at methodically working through complex problems by relying on data-driven solutions.

Technology leader, founder, engineer, consultant, trusted advisor, speaker.