I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
I'm a writer, marketer, brand designer, co-owner and Swiss Army Knife at Roots Down, Doomer Optimist, and full-tilt advocate for a regenerative world. When I'm not trying to turn the whole world into a regenerative food forest, I write stories, dream wild dreams, and work on solutions to the toughest challenges of modern life.
LONGER BIO:
I'm an experienced B2B marketing and design professional with extensive skill managing small to mid-sized teams. Having worked successfully in a variety of industries--financial services, software development, public safety technology, and small business consulting--I have a unique, wide-ranging perspective of the buyer's journey in the business and entrepreneurial communities.
I completed my MBA at the University of West Georgia in July, 2013, where I was honored with induction to the prestigious Beta Gamma Sigma business honor society, and since then I have built a career out of helping SMB's create their brand, design a digital strategy, and articulate the message clearly and honestly to the marketplace.
I've found success everywhere I've gone, consistently meeting or exceeding expectations. Most recently, I completed the brand and website redesign for the ecological consulting firm Roots Down, which not only won me the approval of my client, but also an ownership stake in the company. Now I work full time trying to save the world.
Oh, and I’ve also started two successful(ish) entrepreneurial ventures: the digital mapping software Walkabout, and branding and web design firm DogEatCrow.
I'm a customer focused marketer with a proven record as marketing leader delivering product campaigns, brand strategies, integrated marketing plans, digital marketing, content marketing, events and one-to-one communications.
I’m passionate about the role marketing can play in driving clear and measurable business results for small and medium-sized businesses.
I'm experienced working with and influencing senior leaders as well as mentoring, training and developing team members. Outside of marketing, I’ve also worked in a number of industries in both creative and organisational roles.
I’m a data scientist specialized in Natural Language Processing. I plan, design and build products using spaCy and foundation models (like those developed by OpenAI, Anthropic and Cohere).
Here's my GitHub: https://github.com/trevyyy
Head of Product Marketing | Helping B2B Companies Thrive in the Partner Ecosystem
Impartner employee #7, currently focused on enabling leading partnership teams while powering millions of partners through our solutions globally. I have a proven history of starting new departments and teams to tackle the next stage of challenges within a growing company. I have over 10+ years of experience in software development, sales engineering, and product marketing. My personal and professional experiences have taught me the following:
I align, lead, and operate top-notch product marketing and business development teams.
I learn with experts not just from them.
I love solving puzzles, whether crafting positioning messages that speak to the market or fixing internal processes.
I am also a grammar enthusiast always ensuring written communications are clean and professional.
My favorite maxim is work hard, play hard. Sports are how I fulfill the latter.
Impartner 2023 Accolades:
🔸 Impartner Ranks #1 in Overall Partner Management on the 2023 G2 Fall Reports
🔸 Impartner was Named a Leader in The Forrester Wave™: Partner Relationship Management, Q3 2023
🔸 Impartner Ranks No. 1 Enterprise Partner Management, #1 Mid-Market Partner Management, and Leader in TCMA for the Spring 2023 G2 Reports
🔸 Impartner Received the ChannelVision 2023 Visionary Spotlight Award for Google Ads for the Channel
🔸 Impartner PX Received Two Silver Stevie® Awards in the 2023 American Business Awards®
🔸 Impartner Ranks No. 1 Enterprise Partner Management, #1 Mid-Market Partner Management, and Leader in TCMA for the Winter 2023 G2 Reports
An impassioned, curious, and intuitive advertising strategist with an affinity for content marketing, brand development, and consumer behavior. Inspired by intuition, driven by data.
Experience working with enterprise consumer brands, including Macy's, Samsung, John Deere, PepsiCo, Comcast, Delta Air Lines, Michael Kors, STIHL, American Eagle, Aerie, Whirlpool Corporation, and California Pizza Kitchen.
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