Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
Award-winning Marketing Director with extensive expertise in developing comprehensive and scalable best in class content strategies to drive revenue.
Authentic leader and mentor who builds and develops high-performing content teams, fostering an environment of growth, collaboration, development, and communication.
Marketing leader with extensive experience driving growth for B2B technology companies, across Sales Led and Product Led Growth (PLG) GTM motions. Create marketing strategies to help companies transition from consumer to B2B-SaaS branding and business models, including 2 IPOs (Dropbox and Udemy). Global market expertise, with assignments in Europe, Asia, and the U.S., and roles managing teams across the world. Adept at building high-performing teams, transforming and scaling organizations, influencing across functions, and communicating with internal and external stakeholders. Expertise in driving measurable results via development of integrated cross-functional strategies, replicable programs and process, joint execution with partners, and collaboration with international sales teams. A versatile leader and consistent top performer, I have proven success in large, public companies and small and mid-sized venture and private equity backed organizations across multiple B2B industries: Cloud & SaaS applications (Salesforce, Dropbox, Udemy, Wrike), cybersecurity (Imperva), software and hardware (Cisco), financial services, and manufacturing. Experience targeting companies of all sizes, in direct sales, self-service, and freemium business models.
Specialties:
* Leadership: Transform & Scale Organizations / Build New Functions / Align Global Teams
* International Growth and New Market Entry: Europe / Asia / Latin America / U.S.
* B2B Segments: Enterprise / Mid Market / SMB
* Freemium / Product Led Growth / Direct Sales Business Models
* Integrated Marketing Strategy / Field Marketing Execution
* Industry / Vertical / Audience Marketing
* Customer Lifecycle Marketing: Adoption / Loyalty / Renewals
* Demand Generation / Multi-channel Campaigns / Marketing Operations
* Product & Solution: GTM Strategy / Messaging / Packaging / Launches
* Digital Strategies / Content Marketing / Social
* Partner & Alliance Co-Marketing / Channel Marketing / Distribution Development
* Strengths: Influence / Collaboration / Public Speaking / Cross-Cultural Communications
Two-time Emmy award-winning producer with over 15 years experience developing, producing, and writing for digital and broadcast platforms. Other specialties include Live Event Production, Brand Strategy, and Media Training.
Experienced Email Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Word and Excel, Communication, Campaign Management, and Offshore Management. Strong professional with a Bachelor's degree focused in Marketing and International Business from University of Illinois at Urbana-Champaign - College of Business.
I am a seasoned Marketing Communications Manager with extensive experience managing multiple brands with Marketing campaigns through Facebook, Instagram, TikTok and Public Relations through content strategy, paid ads, creative development, community management, engagement/follower growth and media outreach. I have experience in managing media/influencer collaborations to drive brand awareness and community growth. I am passionate about developing and executing creative marketing strategies and tracking performances to help drive growth and engagement on social media. I am looking to be a collaborative and creative team member with a dynamic organization to make an impact in the company internally and externally.
Associate Professor at UCL, BBC/CBBC television presenter, Infectious diseases clinician
I'm an infectious diseases doctor in the NHS at UCLH and The Hospital for Tropical Diseases. I'm an associate professor at UCL in the division of infection and immunity. I have a PhD in molecular virology from Greg Towers lab. I also work as a broadcaster for children and adults on the BBC, and have won two BAFTAs and been nominated for five more.
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