Browsing Creators
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
VP of Marketing at MarketMuse
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Partner
Director of Strategy at Blend Interactive, co-author of The Web Project Guide
I help make the web a little better by helping companies and organizations solve problems through content, organization, and deep thinking. I also occasionally write mushy things about feelings, kids, and the web industry.
I am co-author of The Web Project Guide (https://webproject.guide).
Psychologist & Coach helping solopreneurs and creators reach their potential and build thriving businesses. Deep dives into psychology, online business, and content creation.
Global Social Media Marketing Manager at Booking.com
I work in communications & advertising, having experience in both client and agency environments, local and global. Since I landed in the Netherlands in 2015 I worked in data driven environments like Philips and Booking.com, having social media marketing, analytics and market research at the core of my skills and decision making. I use data from different sources to optimise the social strategy and the content calendars, within a Paid-Owned-Earned framework.
Personally, I am a collaborator. I believe in the power of a transparent workplace and in listening to each-other. I know how to manage cross disciplinary social media managers, creatives, designers, strategists, media planners and last but not least, analysts. I am skilled in setting clear objectives, achievable KPIs and managing and rolling out complex projects, while negotiating and influencing important stakeholders.
Business Development • Brand Marketing • Digital Media
A talent for connecting brands to their audience. Senior sales director and marketing leader with extensive experience in audio and digital sales, with the ability to connect the two. Passion for brand growth in an organic environment. Expertise in partnering with companies to grow their brand through successful advertising and marketing programs. Proven revenue and business builder with strong initiative, media experience, and proven ability to create ROI for brands.
Revenue Growth • Executive Communication • Sales and Strategic Planning • Negotiations • Media Buying • Account Acquisition • Leadership • Digital Sales • Budgets • Presentations • Prospecting • New Business Development