Eva Tranova, the head of social media at Agorapulse, brings a wealth of experience and insights to our discussion with her multilingual background and expertise in social media marketing in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton.

Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead generation engine? Katie Street, the founder of Street Agency and host of one of the UK's leading marketing podcasts, answers those questions and more in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. What's the biggest mistake you see B2B companies making

Many marketing teams find themselves trapped in this cycle, creating visually appealing content that fails to drive meaningful engagement or conversions. Meisha Patterson, a dynamic digital marketing expert with a decade of experience, discusses all that in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton.

Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely as Sam Altman has suggested? What new skills do you need to stay competitive? These questions keep marketers up at night, but here's the good news. AI isn't here to replace you. It's here to enhance your capabilities and open up new opportunities. And that's exactly what Social Pulse Podcast: B2B Edition guest Pam Didner discusses in this episode. Listen to the entire podcast, hosted by Agorapulse's chief

Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is. Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts.

Have you ever looked at your marketing assets and thought, "These look amazing... but are they actually driving results?"

It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone.

Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome.

Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore.